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Whether it`s your first time or
tenth time buying printing online, it`s good to know everything
you need to about the process.
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What
services are offered by REFLEX? |
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1 to 4 Color Offset, Pre-Press
& Bindery - Digital Color Printing - Graphic & Web Design
- Large Format Printing - Signs - Mailing Services. |
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What
software & file formats are accepted? |
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Macintosh: Illustrator CS, QuarkXPress 4.1, Pagemaker 6.5, Freehand 8.0, Adobe Photoshop CS, Adobe Acrobat Distiller 5.0, Adobe Indesign 2.0
PC: Microsoft Publisher 2000, Microsoft Word 2000, Microsoft PowerPoint 2000, Microsoft Excel 2000, Corel Draw 11, QuarkXPress 4.1, Pagemaker 6.5, Adobe Freehand 8.0, Adobe Photoshop 6.0, Adobe Acrobat Distiller 5.0, Illustrator 9.00, Filemaker Pro 4.0
We also accept the following file formats: TIFF, EPS, PSD, PDF, JPEG.
Files can be accepted on the following media: Floppy Disks, CD/DVD or Zip Disks.
How to Prepare Your Files Click here!
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How do
I prepare my files? |
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• Supply all the necessary
files.
Include all image and graphic files imported into your document.
Graphics that are missing may remain visible but will output
in low resolution and look pixelated and fuzzy. Also please
supply original and editable copies of all graphic files.
• Supply the necessary fonts.
Please be certain to provide both printer and screen fonts.
If printer fonts are missing we will not be able to create
films for your job.
• Convert all your colors from RGB to CMYK.
Your images may print black and white or with inaccurate color
if you neglect to convert images.
• When converting a Pantone color to CMYK, verify that
the CMYK color is equivalent to the original color.
Some Pantone colors are outside of the CMYK color space and
appear different when printed as process color. View your
screen after conversion for a rough idea of how that color
will appear. For an exact determination, view a Pantone color
conversion guide.
• Scan or save your images at the correct resolution.
Set scanning resolution at double the output line screen.
For example, if you need 110-line screen film output (LPI)
for a spot color job, scan at 220 (DPI) dots per inch. If
you need 175-line screen film output (LPI) for a full color
job, scan at 350 (DPI) dots per inch.
• Set document bleeds up correctly.
Make sure all bleeds extend between 1/4 and 1/8 of an inch
beyond the edge of the size of the finished document.
• Send us a mock-up of your document.
It is always useful to have a mock-up as a guide for printing.
A PDF e-mailed with your job or even a laser proof faxed to
us can serve as such a guide.
• Label everything.
Clearly write your name, address and phone number on all diskettes,
art or proofs that are sent to us. It is also helpful to provide
us with a checklist of everything you are sending.
Following the above checklist helps reduce potential problems,
speeds up delivery and avoids fees associated with pre-press
problems.
However, don’t worry if you don’t do all these
steps or don’t understand how to do them. We can work
with any file you provide. Just submit whatever you have:
we will pick up the phone and call you if we have questions.
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How should
I send my files? |
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File transfers will be faster if you remember to stuff or
zip your files. Compression will reduce file size by approximately
50%, so a 6 MB file becomes 3 MB. Compression in no way harms
or alters your files.
If your job contains more than one file, use Stuffit to compress
and combine them before you upload. This will avoid having
to upload several files. Stuffit is available for free at
: http://www.stuffit.com/downloads.html
-Select “FTP” as your file transmission option.
-Click on “Browse”, then select the files to upload.
-Click on “Upload” and wait until your upload
is complete. When your order summary appears, your upload
has been successfully completed.
Remember that FTP file upload times vary; they are determined
by modem speed, ISP capacity and other factors.
Your files may be submitted via e-mail if they are smaller
than 6 MB. Our e-mail address is: art@reflexprinters.com
If your files are too large for FTP, or you cannot send
them digitally, you can mail them to the following address:
Reflex Graphics, Corp.
19017 Biscayne Blvd.
Aventura, Fl 33180
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Which
proof is right for my job?
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What are Proofs?
A Proof is a simulation of the final document's appearance before
printing that shows final color, layout and text. |
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Why are
Proofs necessary? |
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To insure that your job prints
the way you expect it to. Inspection and approval is your responsibility,
and represents an opportunity to detect and prevent errors.
Once you have signed off, your proof serves as our reference
to match the color and layout of your project. |
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What
type of Proofs does REFLEX offer? |
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PDF: This stands
for portable document format and is created by Adobe Acrobat
Distiller. PDFs are viewable on your computer monitor and require
Adobe Acrobat Reader to open them. Both PC and Macintosh platforms
run Adobe Acrobat and you can download the software for free
here: http://www.adobe.com/products/acrobat/readstep2.html
Color fidelity of PDF files is affected by monitor calibration,
lighting and the use of Pantone colors (Pantone colors do not
always appear as true on your screen and may not be the color
that appears in print).
JPEG: This format can be opened on your
computer monitor by any Internet browser. You can inspect
a JPEG proof of your job by visiting the URL where your job
resides on our server (you will be e-mailed the address to
click on). Color fidelity of JPEG proofs depends on monitor
calibration, lighting and the use of Pantone colors.
Laser Proof: These proofs are created on
a color laser proofer. REFLEX PRINTERS does not guarantee
that Laser will match press sheet color and only recommends
them as an approximation for how your final job will print.
Rainbow: These proofs are created on a color
proofer before films are done. Rainbow proof reduce screen
calibration and lighting as factors that can affect the accuracy
of your proof. Furthermore, the Rainbow prints on a specialty
proofing material that simulates the properties of an offset
sheet. These proofs are useful for CMYK images such as photos,
but are less accurate for illustrations, solids and specific
Pantone colors. REFLEX PRINTERS does not guarantee that Rainbow
will match press sheet color and only recommends them as an
approximation for how your final job will print.
Matchprint: Since the same films used to
burn printing plates are used to create Matchprints, this
method yields highly accurate color proofs. Businesses such
as ad agencies that require very precise color reproduction
prefer this method.
Tips about Proofing options
• PDF & JPEG accurately render document layout,
however they offer variable accuracy when reproducing color.
Color fidelity of PDF & JPEG proofs are affected by monitor
calibration, lighting and the use of Pantone colors.
• Laser proofs offers are inexpensive and good for
digital & offset printing.
• Rainbow proofs offer a level of color fidelity consistent
with “pleasing color” projects.
• Matchprints are the most accurate proofing method
since they are created directly from the films used to create
the plates that print your job.
• Proofs will not match a specialty Pantone color when
that Pantone color falls outside of the CMYK gamut. Provide
your colors’ Pantone number and we will mix inks to
match your desired color. In such an instance, a Pantone chart
will be the best indicator of how color will appear.
• Proofing Microsoft jobs presents special challenges.
Microsoft files were not designed for color offset printing.
As a result PDFs, JPEGs or Laser proofs may not accurately
predict printing results. When creating proofs for these formats
it is advisable to order matchprints since they are the most
accurate and predictable proofs.
REFLEX PRINTERS accepts no liability for printing results
if a matchprint is not ordered for Microsoft documents.
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How is
my Proof delivered? |
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You can choose between online
proofing (PDF & JPEG), or hard copy Proofs (Laser &
Matchprint). PDF’s can be e-mailed to you or you can view
JPEG”S proofs posted on our server (you will be sent to
a URL where you can inspect your proof). Lasers or Matchprints
will be sent to you by DHL. Mail back your approved proofs as
soon as possible so we can commence printing. If you have corrections,
please notify us immediately. |
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How do
I select paper? |
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The paper you choose is important
to the appearance and feel of your document. Below are definitions
to help you with your selection.
Finish consists of the texture and look of a paper.
These terms define a paper’s finish:
Coated:A paper with a waxy finish (shiny
or matte) on both sides.
Uncoated: A paper with an untreated surface
that is dull and unreflective.
Coated One Side: A cover stock that is shiny
on front and dull on back.
Kromekote: A premium ultra high gloss paper
available in cover weights. Kromekote is available as coated
on both sides and coated on one side.
Laid: Textured lines on the surface of the
stock. This finish is used predominantly for corporate identity
packages (letterhead, envelopes, business cards).
Linen: Textured lines on the surface of the
sheet. Lines are finer than on Laid papers. This finish is
used predominantly for corporate identity packages (letterhead,
envelopes, business cards).
Laser: A paper guaranteed to be compatible
with a copier or laser printer.
Paper thickness is measured in pounds.
Text
Text is a lightweight paper often used for publications, sell
sheets and letterhead.
50 lb.-Standard lightweight paper used for
digital & laser printing
60 lb.-Laser opaque sheet, one grade heavier
than standard
70 lb.-Heaviest Laser Opaque
80 lb.-Coated stock, equal in feel to 24
lb. Finch Laser
100 lb.-Coated stock, equal in feel to 28
lb. Finch Laser
Note: 50 lb., 60 lb., 70 lb., 80 lb., 100 lb. are measurements
used for papers that are meant for offset printing.
Covers
Cover is a rigid heavyweight card, not easily folded, generally
used for publication covers, business cards and postcards.
80 lb.-Light weight coated cover
100 lb.- Mid-weight coated cover, heavier
than 80 lb.
12pt.-Heavy weight coated cover.
Tips:
• Gloss papers are generally used for brochures, company
publications, catalogues, posters and postcards as well as
four color business cards.
• Uncoated stock is best for letterhead, envelopes,
business cards as well as newsletters and any documents that
feed through a copier or laser printer.
NOTE: If you require a specific paper or finish not offered
in our pricing selections, please contact us for special-order
pricing.
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How do
I place my order? |
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1.Visit the SHOP menu and select
the product you require and enter your options to get your price.
2.Carefully review the printing quotation.
3.Send us your digital files. Upload them via FTP. You can also
mail them to our address. Once the file upload is complete,
your order confirmation window will appear.
4.Press “Continue” once you have verified the accuracy
of the information that appears in the order confirmation window.
5.Complete payment and shipping information. The full amount
will then be debited from your credit card.
6.REFLEX PRINTERS will now begin work on you job.
Completing the Order
Once your file is received, our pre-press manager will contact
you to review the order. If your file requires pre-press work
to out-put correctly, you will be advised of any extra charges.
Within one business day after your order has been placed you
will be sent either a digital or paper proof, as long as your
file has been set up correctly.
Digital Proofs: we will e-mail you the address (URL) where
your proof resides, plus a secret code for you to authorize
printing.
• If you approve your digital proof, enter your secret
code and click “O.K. to print”.
• If you do not approve your digital proof, please e-mail
us the necessary corrections.
Paper Proof: your proof will be shipped by DHL to you within
one business day after order placement.
• If you approve your proof, write “O.K. to print”
(with your initials) on the margin and mail the proof back
to us.
• If your proof does not meet your approval, please
specify the necessary corrections as soon as possible.
NOTE: It is best to spot corrections or changes when you
review your proofs. At this stage, any correction will incur
only a nominal charge. Please e-mail them to us. Should corrections
or changes be required after a matchprint is delivered, a
charge of $25.00 will be billed for each new film. There may
also be nominal charges for layout. Your credit card will
be debited the balance the date your order is shipped.
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Is there
an extra charge for bleeds? |
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No. Unlike many other companies,
all our prices include full bleeds free of charge |
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How long
will it take to upload my files? |
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It will vary depending upon
your file size, the speed of your Internet connection and the
volume of Internet traffic at the time you send it. |
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How do I order multiple pieces? |
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To keep things simple, please place a separate order for each different printed piece you want produced. (For example, if you want 3 different Postcards, please place 3 orders) |
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How long does it take for me to get the proof of my job? |
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Once you have placed your order, you should get it within 1 business day after we receive your electronic files. |
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How long will it take to get my order? |
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Most jobs will be shipped within 2-5 business days after you approve your proof online. Shipping by DHL takes from 1 to 6 business days to get to you depending on your location. |
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Do you offer such low prices by "ganging" my job together with others? |
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NO! We are not a gang-house. Your cards, brochure, etc. will be run on its own, and given the individual attention it deserves.
Note: We only offer gang run jobs on our "Specials" section
Gang Run printing is the process of created printed pieces at substantially discounted prices. One of the pitfalls of Gang-Run printing is that we reliquish the control of individual piece color to compensate for the entire run. This does not mean your colors will be drastically different, but that in regards to Gang-Run printing- the industry standard practice is to accept a overall pleasing color, which is 95%-100% accurate to the image.
Because of limitations with the Gang-Run printing process, the differences in equipment, paper, and neighboring image ink requirements- the accuracy of color reproduction is not guaranteed. By placing and order with us you agree to this limitation. |
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